Overall customer satisfaction with auto insurance companies is up in 2009; however, rising rates associated with the onset of a hard market could lead to a negative perception among consumers, J.D. Power and Associates said. In its recently released 2009 National Auto Insurance Study, J.D. Power and Associates noted that auto insurers have seen a five-year high in customer satisfaction for 2009, driven primarily by low premiums. Auto insurers averaged 801 on a 1,000-point scale, J.D. Power and Associates said, up by 14 points from 2008. More than one-half of the 32 companies ranked in 2009 have improved significantly year over year, according to the survey, with price being the “most notable” factor contributing to overall satisfaction. In 2009, 42 percent of customers reported their premiums decreased without the customers switching to another insurer.