4 Things Life Insurance Is Not

Are you confused about life insurance? I don’t blame you. When I first started writing about finances more than a decade ago, my understanding of life insurance was limited.

I knew about life insurance because it was offered through my employer, and I thought a $50,000 policy was a lot of money. I also recognized insurance company names from late-night TV commercials and the occasional bit of junk mail.

I understood “insurance” to be that stuff that you had to have for your car, your home, and your health. The “life” part was a big, blurry blob of “other.” If that’s how you’re feeling, here are a few tips that might help bring things into focus—by understanding the “nots.”

1. Life insurance through work is generally NOT enough. Since learning this myself some years back, I’ve noticed that many people never explore life insurance past what is offered through their work. Policies through work are a great benefit to have, but are usually limited to one- or two-times your salary or a fixed amount like $50,000. Plus the coverage typically ends when your employment there does.

How far will an amount like that go when you consider what’s left behind for your loved ones: the loss of your income and mostly likely debts and bills. What about things like rent or mortgage, child-care and education costs?

An easy way to get a working idea of how much life insurance you need is with a Life Insurance Needs Calculator from a neutral source like

2. Life insurance is NOT a luxury item. Many people have not even considered buying life insurance because they’re convinced it’s a luxury. In a recent study by Life Happens and LIMRA, consumers thought the cost of a 20-year, $250,000 level term life insurance policy for a healthy 30-year-old was three times higher than it generally is. Younger people, in particular, overestimate the cost of a term policy by a factor of five.

If you took a guess at what that policy above would cost, what would you say? It comes out to about $13 or so a month for that policy. Definitely not a luxury—most of us spend more than that on a meal out.

3. Life insurance is NOT just about covering funeral expenses. While covering funeral expenses is very important, and a major reason people purchase it, life insurance does so much more. If something happens to you, life insurance benefits can help replace lost income, or pay off a mortgage, or help ensure a college fund or safeguard a retirement nest egg.

The proceeds of a life insurance policy are generally tax free and can be used for anything your loved ones may need now and well into the future. Amazing, right?

4. Life insurance is NOT just for really healthy people. Granted, life insurance is less expensive the younger and healthier you are, but don’t discount it just because you’re not in triathlete shape!

Many people don’t considering buying life insurance because they think they won’t qualify. But when certain health conditions, such as diabetes or high blood pressure, are under control with a doctor’s guidance or medication, it’s often possible to qualify. You may even be able to get coverage after a heart attack. Just know that it is probably best to work with an experienced insurance agent if you are concerned about a health issue and qualifying for coverage.

Now, if you’re a bit overwhelmed with this information and perhaps don’t know where to start, just know that we would be happy to sit down with you at no cost to go over your needs and help you get life insurance coverage to fit your budget. If you don’t have an agent or advisor, go here for suggestions on how to find one. You can also tap the Agent Locator there to find someone in your area.

Remember, the right agent or advisor can help you make sense of the confusion and get you on track for the financial future you want—with the protection your loved ones need.


Call us today at The Roe Agency, we will be happy to go over all of your insurance needs and address any questions that you may have. (239) 593-7333


21 Things Grocery Stores Don’t Want You to Know



You’re in a grocery store almost every week: How much do you know about what goes on in those aisles? These are the things your grocer would prefer to keep secret.

They can be filthy

Wet floor caution sign.Buddit Nidsornkul/Shutterstock

Your preferred market may appear well maintained—and it probably is. But considering how many shoppers shuffle through each department daily and handling the merchandise, the store is also a breeding ground for germs. “There is more than one reason why we’re all taught to wash off our fruits and veggies before eating them,” says Sam Morrison, a health and wellness expert for Glacier Wellness. “For starters, fresh produce is often handled by hopeful consumers to test for freshness. Besides removing pesticides, washing these items is a necessary step to clear the produce of countless microbes transferred from the hands of shoppers.”

Placement can be purchased

15 Things Smart Travelers Never Buy at the Airport_341118620wavebreakmedia/Shutterstock

Eye-catching displays or prominent placement in stores may look like a store is really behind a particular product, but those spots have been paid for by food manufacturers. “As someone who helped get products into grocery stores,” says health and wellness expert Elaine Wilkes, “a secret is that spaces and marketing dollars are paid for. For instance, end cap displays are purchased. Marketing dollars and demos are greatly encouraged. So, it may not be the product with the most taste or health, but the product with the most money.” Check out how you can save money at the grocery store.

Coupons don’t always deliver deals

Saving discount coupon voucher on notebook keyboard, coupons are mock-upCasper1774 Studio/Shutterstock

Thrifty shoppers love a coupon but read the fine print. “When you walk the aisles, you’ll likely notice the brightly colored store coupons affixed to the shelves,” says Kristin McGrath, editor and savings expert for “Scrutinize these carefully. Buy-one, get-one-half-off (or some other discount) coupons are often just a ploy to get you to buy something you weren’t even shopping for. Automatic-discount coupons are a better bet. Getting a discount on a pricey name-brand item may still cost you more than a comparable off-brand item hidden a few shelves below.”

Floral departments are strategically placed

bouquets roses for sale at florist's shop on street flower market with transparent wrapping paper.Alex Violet/Shutterstock


“The floral section is often placed at the front of the store to encourage impulse buys of fragrant bouquets, adorable potted succulents, and other gifts,” says McGrath. “If the store can get you to place one of these items in your cart first—before you even start ticking items off your shopping list—chances are you’ll end up buying it. So tune out the entire section, unless you are shopping specifically for flowers.” These grocery shopping mistakes are wasting your money.

Price matching can pay off

Stylish casual african american man at jeans jacket and black beret holding basket, standing near cheese fridge and shopping at supermarket.AS photo studio/Shutterstock

Stores don’t often shout their price matching policies from the rooftops, so it pays to inquire with the market you most frequently shop. “If you buy groceries at Walmart or Target, take advantage of this little-advertised benefit,” says McGrath. “Both stores will match prices listed on their websites if the online price is lower. Just note that the brand, quantity, and other details must match perfectly. It’s easy to prove that the online price is lower. Just show the cashier the online price on your phone and ask for a price match.”

A quarter of what’s in your cart may go to waste

shopping cartsswinner/Shutterstock

Try as you might to eat everything in your fridge, a 2018 study by the European moving company Movinga shows that Americans have the highest level of food waste in the world. They estimate that 24 percent of our weekly grocery purchases end up in the trash. In a business with low-profit margins to begin with, grocery stores count on shoppers to purchase more than they will actually use. Find out which non-food grocery store items you should be buying.

Background music plays a role in your shopping

White round circle speaker and grille hanging on white ceilingv74/Shutterstock

Depending on the store you shop, music is used to play a subliminal role in your purchase choices. According to a study from the University of South Florida, loud music played in groceries leads to unhealthier food choices. The idea is that louder tunes stimulate stress, and that can drive impulse buys.

Their sales cycle is predictable

Low angle portrait of modern senior couple choosing milk standing by dairy isle in supermarket while grocery shopping, copy spaceSeventyFour/Shutterstock

The sales you find in your weekly grocery store flyer are no accident. Items are put on sale at scheduled times based on seasons, holidays, and other annual benchmarks. “If a consumer is looking to stock up on vegan plant-based milk, they would want to wait until Earth Day in April when all things organic and vegan are marked down to $1.99 or less as opposed to $3.99 or higher,” says shopping expert Joy Hearn of Cards and Clips. Read about these smart ways to save at the grocery.

Hold on to expired coupons

CouponsJim Barber/Shutterstock

If you’re a newspaper coupon-clipper, you may discard the expired ones. Hang on to them, instead, says Hearn: “Many grocery stores will accept expired coupons.”

Learn your store’s rain check policies

Empty shelves in store in Humble, Texas USA. Supermarket with empty shelves for goods.Trong Nguyen/Shutterstock

It’s frustrating to find a bare shelf during your weekly bargain hunting at the grocery store, but that doesn’t necessarily mean you’re out of luck. “Nine times out of ten, grocery stores will offer consumers rain checks,” says Hearn. “What the stores won’t do is volunteer the number of rain checks you can get. While most of the time it is at the manager’s discretion, many grocery stores will allow consumers up to five rain checks for a specific sale item.”

Sales start mid-week for a reason

calendar page close upKwangmoozaa/Shutterstock

It may seem odd for a new batch of grocery deals to turn up on Wednesdays, but the reason is to lure savvy shoppers in when store traffic is minimal. Mid-week tends to be the slowest for sales, according to 2008 data from The Time Use Institute, and Saturday is usually the busiest day of the week. Unless you’re confident you can get a raincheck on a coveted item, head to your store of choice within the first two days of a sale. These are grocery store shopping secrets everyone should know.

Online shopping comes at a premium

keyboard laptopNick Beer/Shutterstock

When you’re pressed for time, ordering groceries online can feel like the greatest gift technology has to offer. Even if the prices online are the same as in-store, consumers are still likely to spend more money in an effort to hit a minimum order for delivery. You’re liable to throw extra items in that virtual cart than you would if you were physically pushing one through the store.

Bulk produce isn’t necessarily cost-effective

Fresh orange oranges in plastic netting In Market. Food background textureChameleonsEye/Shutterstock

When a low price-per-pound sign jumps out at you in the produce department, you might assume you’ll save by choosing your fruits and veggies from those bins. However, the pre-packed bags of potatoes, oranges, and onions might be the better deal. If math isn’t your strong suit, use the calculator on your phone to calculate how much five pounds of an item will cost and compare it to the packaged bag. Find out which grocery store has the worst reputation in America.

Distributors don’t charge all groceries the same

A closeup detail of a colorful display of organic vegetables at an outdoor farmers market in Seattle.Jason Person/Shutterstock

If you’re puzzled why the same item can be priced so differently at different stores in your town, there’s an explanation. According to The Kitchn, stores have different deals with distributors. Some must pay list price, while others will get discounts because they’re able to order a larger volume.

Yes, shopping cart handles are gross

Handle from supermarket shopping cartNils Z/Shutterstock

If your store puts sanitizing wipes near the grocery carts for shoppers, go ahead and give the cart handle a good wipe. An experiment conducted by news station KFVS 12and Southern Illinois University’s Department of Microbiology found plenty of germs lurking on carts, such as fungus, staph bacteria, and even fecal matter. They also conducted a test to see if the sanitizing wipes really do help clear away the baddies. The result? They do, but not entirely. So it’s best to wash your hands when you return from the store. Read more about why you really need to clean your grocery cart.

Produce misters are pointless

Closeup of several green cucumbers filling the frameCREATISTA/Shutterstock

Most produce departments have a misting system, though you might be surprised to learn why: Martin Lindstrom, author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy told National Geographic that these misters are nothing but a trick to make produce look fresh and clean. In actuality, the spray makes veggies spoil more quickly.

Find the dairy section in the back

Shopping woman looking at the shelves in the supermarket. Portrait of a young girl in a market store holding green shop basket and milk production.AS photo studio/Shutterstock

Need milk? Eggs? Butter? The store is counting on it, and that’s why the dairy section is all the way in the back. That forces you to traipse up and down aisles by a lot of other tempting choices to get your dairy items. The store managers are hoping you’ll pick up more than a few unplanned purchases on your way there and back. Find out which supermarket tricks you’re still falling for.

Seafood is regularly mislabeled

Raw fresh Seafood Cocktail close up with Mussels, Clams, Vongole, Prawns and ShrimpsLisovskaya Natalia/Shutterstock

In 2013, Oceana—an ocean conservation group—released research revealing that 44 percent of the 674 retail outlets they visited (including sushi venues, restaurants, and grocery stores) were selling mislabeled fish. Supermarkets accounted for 18 percent of that fraudulent seafood. Before you blame your local fishmonger, Oceana was quick to point out that it’s difficult to say where the mislabeling occurred: It could have been at the dock, or somewhere down the supply chain before the fish arrived at the store. The group found substitutions of cheaper farmed fish that were being sold as wild; also for sale: species with health advisories due to high chemical content.

It pays to be an early bird

a stylish mechanical watch on the arm of a man dressed in a blue jacket with a white shirt that watches the time on the clock holding the clock by handIlya.K/Shutterstock

Grocery stores typically get their produce deliveries in the morning, according to food site Chowhound. If you’re looking for the freshest items, they suggest you get to the store by mid-morning, when the department has just been restocked for the freshest fruits and vegetables.

Old and expired food is given a second life

Many whole chicken roasted closeup on tray in deli display store shop grocery brown with herbs, golden skin, spices, crispyKristi Blokhin/Shutterstock

How do grocery stores manage to sell those delicious rotisserie chickens for so little? The answer is right there in the poultry department: Stores often take whole chickens near their expiration date and cook them up before spoiling to avoid food waste. They sell them to shoppers as a convenient dinner option. In addition, supermarket consultant David J. Livingston told The Atlantic that vegetables and meats are often used for in-store deli and salad items before they go bad.

Expensive items get eye-level placement


Rido /Shutterstock


You’ve heard of top-shelf liquor at a bar, but in grocery stores, the shelves with the most expensive items will be right in front of your face. Less expensive items can be found both below and above, according to How Stuff Works. Find out which purchases are better to buy in smaller quantities.

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What’s the benefit of a 40-year term life insurance policy?

The importance of life insurance cannot be overstated. Life insurance coverage can offer peace of mind, security and even financial benefits, making them suitable for virtually everyone looking to take that next step in their financial journey. But which policy is right for you? That’s the real question.


Life insurance is not one-size-fits-all. Different people have different circumstances resulting in different needs. That’s why, as a prospective policyholder, it’s important to learn about the different options available to you. Let’s take a look.


The life insurance landscape in 2019

There is an obvious market for affordable term coverage beyond 30 years, and that’s because of a couple factors. For one, Americans are living longer than they ever have before. The average person is expected to live three years longer as of 2015 compared to the average life expectancy twenty years prior. Combine that with the fact most Americans still carry a significant amount of debt after the age of 65. So, what does this all mean?


It means many people (maybe even you) would benefit from a 40-year term life insurance product – much like the one we recently began offering through our subsidiary, Banner Life. Here’s why:


Typical life insurance offerings provide 10 to 30 years of protection. Our average consumer purchases a life insurance product in their mid-40s, meaning they could live another 20 to 30 years after the policy expires. Meanwhile, Guaranteed Universal Life (GUL) and permanent insurance products offer lifetime protection, but they are often much more expensive than term life insurance.  


A 40-year term plan can be two to three times more affordable than a GUL product that's set up to provide the same 40 years of coverage.


Picture this scenario...

...A married couple in their mid-40s are both looking to take out a life insurance policy to supplement their work-sponsored policies, since those provided through their employers don’t offer enough to sufficiently protect their family. The couple wants policies that cover them through at least their working years (expecting to work until age 70). They like the affordability of a 30-year policy, but wish the term was longer; a permanent policy is simply too expensive to fit into the couple’s budget.


Here’s where a 40-year term policy comes into play. Again, it can be secured at a budget-friendly rate similar to a 30-year policy, but with ten more years of financial security.  


The current state of the life insurance landscape, and the reasons stated in the scenario above, are exactly why we’re proud to offer the first 40-year term product available in the US. OPTerm 40 addresses a vital need in the marketplace for a longer duration of coverage at a price point that is still affordable for the many families seeking the stability and security that life insurance offers.


Does 40-year term sound like something that might make sense for you and your family? If so, work with your financial advisor or call us today to help you get started.


(239) 593-7333


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