About The Roe Agency

Since 1976, The Roe Agency has taken a personal approach to protecting individuals, families, and business owners through tailored insurance products and financial services. As a full-service insurance agency in Florida, we understand the complexities when it comes to the insurance market in the Sunshine State.

Southwest Florida Insurance Specialists Since 1976

At The Roe Agency, we strive to build trusting, long-term relationships with our clients by serving as your consultant and liaison with the insurance companies. Our licensed insurance professionals instill confidence by providing you with informed insurance options, allowing you to select the best coverage for your insurance needs at the best price.

The Roe Agency has thrived from client referrals and our agency values our loyal clients as we continue to welcome your family members, neighbors, friends, and associates.

Questions on a new or current Florida home, auto, or other personal lines insurance policy? The Roe Agency team is always here to help you.

Companies We Represent


Stephen Roe Founding Principal of The Roe Agency | Florida Insurance Company

Stephen Roe

About Stephen

In 1976, Steve began his insurance career in Evansville, Indiana. Over the years, Steve excelled in the insurance industry by prioritizing personalized insurance coverage and superior customer service for his clients, earning many nationally recognized industry awards along the way. In 2000, Steve and his wife, Hope, moved to Naples for the warm weather and the opportunity to bring his unique approach to providing insurance options to FL residents. Steve and the Roe Agency team focus on educating clients looking to protect their most valuable assets.

After 46 years as founder and CEO of Roe Agency, Inc., Steve is grateful for the many relationships he has built with clients over the years. He and Hope value spending time with their two children and six grandchildren. You may also find Steve on one of the local golf courses in the area. Steve is an active member of the Men’s Golf Fellowship and School of Grace in Haiti.

Contact: steve@theroeagency.com

Dan Herrenbruck Principal Agent of The Roe Agency | Florida Insurance Company

Daniel Herrenbruck

About Daniel

Dan, a graduate of Indiana State University and originally from Indiana, married his beautiful wife, Erin, and moved to Naples in 2006 to begin his career with The Roe Agency. He and his wife have three wonderful children who enjoy swimming, being outdoors, watching football, and traveling.
Dan’s greatest enjoyment at work comes from educating himself and sharing what he has learned with our clients and friends. When you have questions regarding your policies and coverage, Dan is more than happy to get your answers!

As Agency Principal of The Roe Agency, Dan ensures each client receives highly-personalized service resulting in a competitive solution that is customized to meet the client’s specific needs. With more than 15 years of insurance experience, he brings management and product expertise to the table and real-life experience. Dan consistently sets the vision and strategy for the agency. He tirelessly works to ensure that his team of experienced and licensed professionals is dedicated to superior customer service and strives to excel in the industry.

Contact: dan@theroeagency.com

Kim Slater Agency Manager of The Roe Agency | Florida Insurance Company

Kim M. Slater

About Kim

Kim, a Naples native, began her career in insurance after graduating from Barron Collier HS and the University of Florida in 2003. Her experience was developed on the corporate side of the insurance industry, including positions in the claims and legal departments for a Florida property and casualty insurance company, while finding time to earn her Master in Business Administration (MBA) in 2007 from UF.
After advancing into market development, Kim returned to Naples and joined The Roe Agency in 2009, specializing in The Roe Agency’s personal lines client base, building trusted client relationships, and educating clients on protecting their families. She enjoys cooking, early morning classes at Pure Barre or Burn Boot Camp, and Florida Gator football.

Contact: kim@theroeagency.com

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The Roe Agency Insurance Difference

With an insurance policy from The Roe Agency, you get great protection and expert support from agents. The Roe Agency goes the extra mile to provide innovative yet simple solutions that help you with your specific needs.

The Roe Agency offers personalized choices and features not typically found in standard policies.

  • Simple but thorough – We make it easy
  • Personalized Local Service at Competitive Prices!
  • You can call, email or text us 24/7
  • Licensed insurance experts that explain options
  • Customize your coverage
  • An unsurpassed buying process

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